Feb 2019
18

Excuses Builder's say in delaying the Brokerage Release

By Zricks.com
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Excuses Builder's say in delaying  the Brokerage Release Update

Real Estate Brokerage is one of the substantial part & revenue streams for Real Estate channel partners or Agents. It has to be taken very seriously by the Developers. Unfortunately, Majority of them are not responsive enough to release it timely. Below are the reasons they come up with:
 

  1. Invoice is not in the right format.
     
  2. Brokerage on other expenses is not given. Send revised bill.
     
  3. Account person is on leave.
     
  4. The authority who sign on Cheque is not available.
     
  5. The payment by the customer is not yet updated.
     
  6. Better to Release the brokerage in one go. Send other invoices.
     
  7. Ask for the Evidence of Lead Source. When or how it was shared. Lead Registration Verification.
     
  8. Ask for the official Brokerage Slab Mail for verification.

On top of that, Once an Agent raises the bill, GST has to be paid on time. Instead of receiving the brokerage, Agent has to suffer immediate liability. 

Why Builder delays the Brokerage release:
 

  1. Short Sightedness
     
  2. Lack of Coordination between the departments like CRM, Sales, Accounts Team.
     
  3. Lack of Accountability.
     
  4. Laziness, Nobody is bothered.
     
  5. Its a least important Task for accounts team.

 

Benefits of Releasing the Brokerage on time:
 

  1. Intrinsic Motivation for Agents to perform better.
     
  2. More Channel Partners will associate.
     
  3. Positive marketing among agents.
     
  4. Agents will push more to customers.
     
  5. Will experience Unexpected sales closure.
     
  6. Increases Brand reputation.
     

In the end, It is worth thinking why builders like Godrej & Tata is amongst the top brand. No matter how low the market scenario is, They release brokerage on time. All the Builders should set an example for others to follow with consistency. They should at least do it for the Youngsters who are joining the Real Estate as an Agent. Builders who are least bothered in releasing the brokerage. Agents will be least bothered in doing the business with them. After all, Brokerage is Agents & their team's Salary. Builders should release it on time. Just as their employees.

Updated: 2/20/2019 11:51:59 AM
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