Targeting Women as Potential Home Buyers

Images of women are either used as models or as a homemaker who is buying a house with the family. However, today things have changed. Today women form a significant number of property buyers and influence the purchase decision.

Today nationwide real estate developers are designing homes that have features that address what they think women buyers are looking for in a home. With a lot of women working independently and as family separation rates began to soar – developers are trying to focus on facilities that cater to the different ways women approach while home buying. 

Whether it’s a luxury 4 BHK flat for sale in Chembur or a 2 BHK flat in Nerul, women respond to a home’s aesthetics more differently than men do. 

Some of the important features that women homebuyers look for are as below:

Security

The location is a key factor for a variety of reasons.  Whether she is a single mother or a woman with a family, a lady needs to feel safe in her own house.  And a friendly neighborhood and a safe location could serve as backup support for any woman, especially for those working and living alone.

Moreover, technology-enabled rooms with built-in security features, 360 degree in house CCTV cameras and round the clock security service are just some of the things that a women home buyer would watch out for. 

Less Maintenance

Even if a women buyer is looking out for a lake facing apartment in Navi Mumbai, she would definitely look for a house that requires less maintenance.  Instead of expansive lawns and balconies, they want low-maintenance homes that don't need annual re-sealing. The idea is to spend more time with family and on other important things and less time on housework.

Spacious Kitchen and Dining Spaces

Women tend to inspect a house’s kitchen more closely than men. A kitchen that is spacious gets a lot of natural light in and is something that would draw women buyer’s attention.

Moreover, since food plays a huge factor in entertaining family and guests, a house that has a nice, spacious kitchen is a huge necessity for women buyers. In addition, an equally spacious and warm dining area is a nice feature that appeals to them.

Enough Storage Space

Whether it’s a 3 Bhk flat in Chembur or a 5 BHK apartment at Palm Beach Road, not having sufficient space for clothing, shoes, accessories and other home essentials like decor furniture & interiors can be a deal breaker for women home- buyers. Being able to have enough space for everything is a big plus for many women because it contributes to better organization.

 Amenities

Today, women are educated, they have good jobs and excellent career growth. Such women want to own a home as a larger investment portfolio. To attract such strong women home-buyers, amenities play a key element in long-term investment. If developers can offer women home buyers 2 or 3 BHK flat in Nerul with amenities like a spa center, a gym, a swimming pool, a concierge desk, or a spacious gardening area etc, she will definitely find the home purchase worth the deal.

Statistically, women spend a longer period of time searching for a suitable home than men. Women have more patience; they research the market carefully, do their homework, tend to be open about networking with friends and colleagues about home buying issues and spend more time using the internet to search for potential homes. Hence it becomes very important for real estate developers to be on toes, and offer today’s women, everything they need in their home.

Today many real estate developers are offering 3 & 5 BHK apartment in Palm Beach Road and other parts of Mumbai; however, they fail to provide the facilities and comfort women need for good health and well-being. But with Metro Group’s residential projects in Mumbai & Navi Mumbai, you will never be disappointed. You are sure to experience inner peace and harmony while you sit in the midst of greenery and listen to the birds singing and dancing to the playful breeze like no one's watching.  

Metro Group India takes pride in building new-age creations - Creations that are built on the solid foundation. The real estate company is committed to developing residential projects to fulfill every customer’s requirements while complying with applicable statutory & legal regulations. Additionally, in all efforts, the company commits to prevent all types of pollution related to the processes.