Founder and CEO, Aria Communication
Articles 1

‘Work harder than you think you did yesterday’, this quote very appropriately, sums up Shweta Powar’s ceaseless journey in the industry. With this as her philosophy, she has achieved a million milestones at a very young age.

Having over 15 years of rich understanding in media and advertising, Shweta established her own PR Agency – Aria Communication in the year 2008 and since then, there has been no looking back. The company has grown from a mere single account to a wide range of clients under its belt. She has achieved a successful journey by servicing several brands from various segments till now and has always been committed to establishing Aria Communication as a value-driven organization. Her core areas of expertise lie in the domains of Real Estate, Technology, Healthcare, Education, Corporate, Bollywood and Lifestyle PR.  She has a vast experience of working from listed companies to start-ups in India across varied media verticals and is well-versed in various areas like media planning, strategy, execution of media campaigns and the overall brand building exercise.

She believes in doing beyond the obvious and pushes all the conventional boundaries by infusing innovative and engaging ways to build the client’s brands. She has flawlessly entrenched qualities of integrity, diligence and punctuality in all aspects of the business while maintaining a keen focus on corporate growth. Her focus lies in boosting the client’s market visibility through her vast media connect.

Apart from reigning the wonderful Aria clan, she is the one who is tough when things are easy and goes easy when things are tough. She cracks the whip with her unlimited patience, heaps of tolerance and a contagious attitude. With an equivalent quota of insight and youthfulness, she rules the agency like no one else. Qualitative deliverables, meeting up deadlines, staunch media relations have been strong pillars of the Agency’s growth that has played a significant role in the success. Her modesty and passion are examples for everyone at Aria and lie at the foundation of all growth made by the company.

1 Articles

Evolution of New Communication Real Estate Strategies in COVID ERA

The pandemic has brought about tumultuous time with there being no defined rules that one could follow as it is challenging to gauge the magnitude of the impact. The crisis has brought the business and functioning of various industries to a standstill, real estate being one of them which has been hit in a major way. With businesses try...
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