Aligning with its strategy of disrupting Indian residential real estate market, Puravankara Limited, one of India’s largest and reputed residential builders, today announced the launch of a new residential line ‘WorldHome Collection’ in the Uber luxury space. Puravankara with more than four decades of domain expertise launched WorldHome Collection, targeted at a niche demographic, to provide sustainable, futuristic and exclusive homes. The company also announced the launch of its first project - Purva Atmosphere, under the new line of Uber luxury homes.
Puravankara has plans to add 3-4 properties in next 1-2 years in this segment. The company will be selective in which project qualifies to be under the niche residential line.
Sharing his vision Ashish Puravankara, MD, Puravankara Limited said, “With the launch of WorldHome collection, we are redefining luxury living in the residential space. The evolved home buyers in 2020 will be looking for homes with a holistic living experience. Luxury for today’s home buyers do not mean marble floors or chandeliers on the ceiling, so as we at Puravankara have always been and will continue to remain agile and responsive to the customers’ needs. This gave birth to the idea of a niche brand, an identity and a holistic experience - WorldHome Collection which is not limited in the definition of luxury.
He further added, “We have always stayed ahead of curve in introducing new concepts in the residential space. Whether it is premium affordable residences through Provident Housing in 2008, smart houses through BluNex Life in 2018; we always look at offering beyond brick and mortar, more than a mere lifestyle -- we want to offer a complete living experience, an experience which is fulfilling”.
Mr. Abhishek Kapoor, COO-Residential, Puravankara Limited said, “Being a homeowner has always been the big Indian dream. Today, a home buyer’s perception of a home has evolved dramatically; today’s home buyer is a global citizen. A home can no longer just be four walls, it has to be beyond. It must evolve and adapt to accommodate for the ever-changing world. Customer-centricity has been the DNA of Puravankara all through the years and today, a rigorous market study has given birth to the concept of ‘WorldHome Collections’. We are delighted to announce Purva Atmosphere, the first project under our new residential line. Among so many curated features at Purva Atmosphere, for the first time in India, we will be launching a housing project with an outdoor air filtration system. We are optimistic about the growth of this brand and are geared towards our exciting launch pipeline, and bringing disruptive innovation to the residential market.”
About World Home Collection:
WorldHome Collection is the new range of Uber Luxury homes by Puravankara Limited. The niche brand offers sustainable, futuristic and exclusive homes designed by world renowned architects. WorldHome Collection focuses on sensibility and sophistication, which are the key decision-making factors amongst our discerning customers, while buying a home.
The three key elements which elevates a project to WorldHome Collection are:
· Large spaces of green openness
· State-of-the-art home technology
· A curated holistic living experience
About Purva Atmosphere:
Purva Atmosphere is the first flagship project under WorldHome Collection and is designed by renowned German architect Hadi Teherani. The project will have an air purification tower – Kurin, cleaning and purifying the air in and around the radius of the property, by discharging 1.3 million cubic meters of clean, pollution-free air every hour.
The project provides high quality living experience to the customers with features like Google Home, pure drinking water off the tap, Miyawaki forest to name a few. Located in a fast- developing area like Thanisandra, Bengaluru, Purva Atmosphere has 2, 2.5 and 3 BHK spacious apartments with luxurious exteriors and interiors which are curated for home buyers who look for holistic living experience.
About Puravankara Limited:
Puravankara Limited is a leading real estate conglomerate, with pan India presence. In the last four decades (44 years) the company has established two distinct and successful brands. The flagship brand Puravankara caters to the premium end of the spectrum, while Provident Housing Ltd. is positioned in the premium affordable segment. The company has 40 msft of projects which are completed and delivered; around 20 msft of projects are under development. Currently, the total land asset of the company is nearing 70 msft.